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- Jun 30, 2023
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Here are two practical methods to reduce CPM on Facebook
CPM is influenced by many factors, such as geo-location, which we can't change. However, there are other parameters we can easily influence.
Be more precise with targeting
If you’re selling children's products, your target audience will mostly be women aged 30 to 50. This way, we avoid spending money on a non-target audience, which helps reduce CPM. The same logic applies to weight loss products, various other goods, and even financial offers. Why waste money on 18-year-old students without a job when you can set a threshold for people who are already established and have something to invest?
Ad frequency
Seeing an ad once might not be enough for a user to make a purchase, but bombarding them five times a day is not a good idea either. It's better to use Facebook's automated rules. If a specific ad group performs poorly due to high frequency, it can be automatically turned off. This way, people who clearly aren't interested in the product won’t see it again, and your budget won't go up in flames.
What methods do you use to reduce advertising costs? I’d love to hear your thoughts.
If you are having difficulty with your advertising account, do not hesitate to contact us for the best support!
CPM is influenced by many factors, such as geo-location, which we can't change. However, there are other parameters we can easily influence.
Be more precise with targeting If you’re selling children's products, your target audience will mostly be women aged 30 to 50. This way, we avoid spending money on a non-target audience, which helps reduce CPM. The same logic applies to weight loss products, various other goods, and even financial offers. Why waste money on 18-year-old students without a job when you can set a threshold for people who are already established and have something to invest?
Ad frequencySeeing an ad once might not be enough for a user to make a purchase, but bombarding them five times a day is not a good idea either. It's better to use Facebook's automated rules. If a specific ad group performs poorly due to high frequency, it can be automatically turned off. This way, people who clearly aren't interested in the product won’t see it again, and your budget won't go up in flames.
What methods do you use to reduce advertising costs? I’d love to hear your thoughts.
If you are having difficulty with your advertising account, do not hesitate to contact us for the best support!
