It is in my best interest to rank someone else's website number 1 for a search term. I did a keyword revealer search, and found out the keyword I'd like to rank number 1 for has a difficulty of 22, which is really low. This person is my friend and the search term is the name of their company, without the quotes. Their site ranks number 1 in both Yahoo! and Bing! for this keyword, but around 16 on Google. This is a very small SEO project, but I would like some advice. I would like to help this guy out.