How to rank low budget apps on the app store?

graphox

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I published my second app a few months ago and cannot get it ranked for the game's name for shit. My first game was easy to rank because there were no other games with the same name, but my current game has a bunch of other similarly named apps.

I tried a bunch of ASO optimization, building links, social media promotion, and I still can't get it past rank 273. It's just a simple free iPhone game, so I'm not trying to blow my wallet to rank it, but I'd like to see if anybody has overcome this obstacle here.
 
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