I'm confused as to the way I should approach SEO on an e commerce site. There really is no where to drop an article unless you do excessive descriptions of the product but even then there is too much product under the same category to know where to target the back linking. The site is clothing/merchandise about specific comics. Categories breaks down by comic/superhero(or character) so should the SEO strategy be to creat a blog within the site and focus on ranking each article for specific character example "Spider-Man shirts" and then link the article to the specific categories of the actual shop? Im simply not interested in ranking one product and then hoping the user will browse the site. Best bet would be to have some sort of overview over the specific category on top of all the products related to it?