one of the things I'm confused on is 2.0s and PBNs. My question is do I build a 2.0 with the exact same keyword as my main website with just less information and dumbed-down? and on the 2.0 regarding links, do I just have like a recommendation saying "check out this website (link)" somewhere within the information that the user is reading ? My last question is about pbn, I keep hearing people talking about backlinks . I've Googled and try to look up information on exactly what this looks like but where are these backlinks, what do they do and, where do I put them once I purchase a pbn. Thanks for this information by the way it was really good post.