1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How to rank a product category page?

Discussion in 'White Hat SEO' started by dontgo, Aug 7, 2017.

  1. dontgo

    dontgo Newbie

    Joined:
    Jul 29, 2016
    Messages:
    27
    Likes Received:
    1
    Gender:
    Male
    How to rank a product category page well?

    In some sites like blogs, good content means great articles,
    but what about online shopping sites? What determines a page's quality? And how can a product category page rank higher?
     
  2. widowermark

    widowermark Newbie

    Joined:
    Aug 7, 2017
    Messages:
    7
    Likes Received:
    3
    Gender:
    Male
    If you can put content on category pages then you can optimize them too.
     
  3. dontgo

    dontgo Newbie

    Joined:
    Jul 29, 2016
    Messages:
    27
    Likes Received:
    1
    Gender:
    Male
    you mean I can write something about the category, like writing a blog?
     
  4. SafePBN

    SafePBN Newbie

    Joined:
    Aug 1, 2017
    Messages:
    28
    Likes Received:
    2
    Gender:
    Male
    I personally send links to these inner pages with the keyword anchor text and also optimize the url, title + meta description to the keyword.

    The SEO agency I used to work for had about 500-1000 words of content describing each category, below or above the products.
     
  5. timothyc3r

    timothyc3r BANNED BANNED Jr. VIP

    Joined:
    Apr 24, 2017
    Messages:
    222
    Likes Received:
    16
    Gender:
    Male
    Use unique introductory text, not boilerplates
    It’s reasonably valid to assume a search engine’s ability to spot duplication extends to a capability to spot clusters of duplicated text inside a “unique” block of text. With this in mind, we’ve found it beneficial to rewrite the text on the most important category pages. Yes, it’s a bit of work but it does have an impressive impact.

    Take your top 100 category pages (if you have that many) and try writing between 100 to 150 words of uniqueness for each. As an ongoing, page by page process it’s really not that big a deal. If you haven’t got the resource, there are numerous solutions beyond commiting to re-writing in-house. For example, you might wish to hire the services of a http://www.seomoz.org/blog/leveraging-mechanical-turk-odesk-elance-craigslist-for-seo or get to grips with the http://www.textbroker.com/us/client-api.php.

    Display review data on each product

    What did your customers say about the products listed on your category page? Who knows! It’s not normally until a visitor arrives at the product page level that they get a chance to read what previous purchasers thought of that particular product. While using hReview on a page in the correct way can improve your CTR, it can also influence conversion.
     
    • Thanks Thanks x 1
  6. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

    Joined:
    Jun 20, 2013
    Messages:
    5,286
    Likes Received:
    3,369
    Location:
    Hell
    Home Page:
    Start studying about Silo structure if you want to rank your eCommerce site and if you just want to rank a a parasite like amazon a simple link blast is enough with proper anchors.
     
    • Thanks Thanks x 1