How to rank in 2013? Does your blueprint still work? I got tired of answering the same question in PMs and email, so here it is. This is not the only way but the one that will get you the most benefits faster. I simplified and dumbed it down to two steps. Step #1. Do this blueprint with two keywords. First is your brand name. Second is rotated between naked link and a bunch of generic links. Step #2. Get high PR home page links with exact match anchor text. Step #3. Get tons and tons of social signals?... Hahaha Just kidding. There's no step #3. That's it. Easy peasy. Now go and make some cash.