How to raise your position in GMB

Local experts, please advise in what direction to move to get high positions in GMB without editing the GMB card itself. Basically I use optimized which I link to the relevant keyword query I want to rank for, as a consequence of which the position rises, but it is not a high level, I want the GMB positions to be higher.
I'm not asking you to tell me directly what I need to do, just tell me where to look, please!

Reviews with keywords massive now.

I’ve spent 6 months working on a carpentry website here and have local SEO sussed.
Your money site has to have pages built to reflect your GBP categories. Consistent local citations are vital, too. The footer of your website should have at least three sections: 1. Service Area 2. Services 3. NAP. Ensure all match exactly your GBP. Finally, add product updates with geotagged photos and build local back links. Do all this, wait a few weeks, and you will be fine - providing your technical SEO, etc, is up to speed.

same information than GBP in footer of your website
Reviews with keywords / reply to the reviews
products
promotions
ask friends to search using kw and click on get direction / call now / get cote ...

reviews reviews reviews

mass real high-quality reviews

Reviews, CTR, location optimized images, posts, etc