You can create short, engaging, creative content to attract viewers, use links in bio, create challenges or contests, use hashtags appropriately, collaborate with influencers, run ads on tt,....
Create engaging content, use trending hashtags, collaborate with influencers, and include clear calls-to-action with links to your website or other platforms.
tiktok is very limited in doing that. You can only create good recommended content and cleverly insert link ads. And running tiktok ads requires a lot of verification
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