Hey guys wanted to see if someone has a detailed explanation on how to rank an EMD properly to avoid an over optimized penalty. What I have gathered so far is to: 1.Keep the site high quality with high quality content without over using keyword in the EMD. 2.Be careful with anchor texts. The EMD is within a local niche. But how do I create content without over using the keywords in the EMD. For example if your EMD is LeakDetectionPlumberLosAngeles . com How would you be able to keep those keywords to a minimum? Or is what you have to keep to a minimum "leak detection plumber los angeles" ? (not necessarily the words within the EMD but the same exact combo of them) And for anchor texts, do you just get a bunch of links with random anchor texts and have about 3% exact match? or combos of the exact match? I appreciate any info on this, thanks guys.