How to promote side hustles?

How to promote side hustles like pressure washing homes, lawn care, sell how to do information like rare job listings and more


Chime in

What have you tried so far?

Sell how to ebooks on gumroad and amazon kindle. You got higher chances of success if you don't use AI. Buyers give 1 Star for ai and amazon will not remove 1 star ratings.

for local stuff like pressure washing and lawn care i wouldnt mess around with seo too much, those leads are basically free if you just hit nextdoor and the local facebook groups. people post "anyone know someone who does X" constantly. answer those, show before/after pics and you book jobs same week.

for the info product side, gumroad is fine but dont sleep on building a tiny email list first. even 200 people who asked about "how to start a pressure washing biz" will convert way better than cold amazon traffic. you can run cheap fb/ig ads to a free checklist, capture emails, then sell the full guide.

rare job listings is interesting... thats more of a scrape + aggregate play. set up a simple site or even just a telegram channel, pull listings nobody else is surfacing and charge for early access. the value is being faster than the public boards.

honestly the local service angle and the info angle are kinda different beasts. one is grind/referral, the other is content + funnel. id pick one to start instead of spreading thin.

@Nexora550 nailed the split between the two paths, that's the part most people miss. They feel related but the workload is totally different.

One thing on the local side... pressure washing especially, the after pics do most of the selling but dont post them raw. Film a quick 20 sec before/after on driveways or fences, those clips go stupid far on local fb groups and tiktok. I had a buddy who basically stopped paying for ads cause one fence cleaning video kept getting reshared in his town.

For the info product, @IM Dude is right about the AI ratings thing on kindle, learned that the hard way. But honestly i'd flip the order Nexora mentioned. Do the actual service first for a few months, then write the guide from real jobs. The "how to start" guides that sell are the ones with actual numbers and screwups in them, not the generic ones scraped together. Your own story is the moat.

Rare job listings i'd leave for later tbh, scraping + keeping it fresh is its own grind and you'll burn out trying to do all three.

Rankings Daily said:

@Nexora550 nailed the split between the two paths, that's the part most people miss. They feel related but the workload is totally different.

One thing on the local side... pressure washing especially, the after pics do most of the selling but dont post them raw. Film a quick 20 sec before/after on driveways or fences, those clips go stupid far on local fb groups and tiktok. I had a buddy who basically stopped paying for ads cause one fence cleaning video kept getting reshared in his town.

For the info product, @IM Dude is right about the AI ratings thing on kindle, learned that the hard way. But honestly i'd flip the order Nexora mentioned. Do the actual service first for a few months, then write the guide from real jobs. The "how to start" guides that sell are the ones with actual numbers and screwups in them, not the generic ones scraped together. Your own story is the moat.

Rare job listings i'd leave for later tbh, scraping + keeping it fresh is its own grind and you'll burn out trying to do all three.

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Yeah, the important point to note here is amazon will not remove 1 star review no matter what. You can't game their review system so why even bother trying to publish AI ebooks on kindle.

for local services, i’d keep it hyper local first: fb groups, nextdoor, door hangers, and before/after clips. info products are a different funnel, so i’d pick one lane before mixing them.

One thing nobody mentioned... for the service side go after commercial accounts not just driveways. Storefronts, gas stations, those guys need it done on a schedule and they dont haggle the way homeowners do. One contract is worth like 20 random fence jobs and it repeats every quarter. I helped a guy land a small strip mall once and it basically paid his rent.

Agree with @Rankings Daily about doing the service first before the guide. The buyers can smell when someone never actually held the wand, your invoices and the jobs you screwed up are what makes it real. Generic ones just sit there.

And yeah pick one lane to start. The funnel brain and the grind brain are kinda different and trying to do both at once you end up doing neither well.

For the local side, everyone keeps saying facebook groups and nextdoor which is fine but if you want to skip the line go talk to local real estate agents. scrape zillow for listings in your area that have dirty driveways or messy yards in the photos and email the listing agent. or target houses that just sold... new owners almost always want a clean slate and agents want the curb appeal for their listings. if you land one decent agency they will feed you jobs every month without you having to post on facebook all day.

as for the info product, @TheoRank is right about doing the work first. nobody wants to buy a guide from someone who just read a few threads here. but instead of gumroad right away, just put a basic landing page up and pre-sell it. if you cant get 10 people to pre-order for twenty bucks based on some raw before and after videos you took, dont bother writing the book. save yourself the time.

one thing that worked stupidly well for a guy i knew doing lawn/pressure washing... after he finished a job he'd just knock the 3-4 houses right next to it while his gear was still out. "hey just did your neighbors driveway, want yours done while im here, ill knock 15 off." half the time he booked one or two more on the spot. the whole street sees the wet driveway anyway so its warm.

also route density matters way more than people think early on. driving 25 min between jobs kills your margin. try to book same neighborhoods same day even if it means waiting a couple days to batch them.

agree with picking one lane. the info product doesnt disappear if you do it in month 6 instead of week 1, and by then you actually have screenshots and messed up jobs to write about. the funnel side of your brain will still be there.

commercial accounts point is underrated too imo, homeowners haggle over 20 bucks, a gas station manager just wants it done and gone.

nobody mentioned reviews yet which is weird cause thats basically the whole game for local. get a google business profile up on day one and after every job, while the customer is standing there happy, hand them your phone with the review page already open. dont wait, they never do it later. once you got like 15-20 reviews you start popping in the map pack for "pressure washing near me" and thats people searching to pay right now, way warmer than random fb group posts.

little thing too, leave a small yard sign after each job. the wet driveway sells but a sign with your number just sits there for a week while the whole street walks by.

on the info product side i'd kinda push back on the ebook route a bit. once you have a few months of real jobs i think a small paid community or monthly thing beats a one time download. recurring 15/mo is way better than a 20 buck ebook you have to keep finding new buyers for, and people asking questions in there basically writes your next content for you. the ebook can just be the free thing you give away to pull them in.

but yeah everyone else is right, pick one lane first or you end up half assing both.