How to pitch web design services?

Hello,

Taken inspiration from 7878 and various other methods and want my slice of the pie.

I'm going to cold call, aim for an in person meeting or at least an email so I can contact later. Reason for meeting in person is because I want to take on less clients but charge more, I do have previous work I can demonstrate.

Another reason why I want to meet in person is because I can establish trust, and upsell hosting along with the site design then SEO services around 6 months after the website launch.

Looking at multiple industries in my local area there's the search volume and a small amount of competition, so this strategy could be viable - only one way to find out!

My theory is the site will push them up the SERPS, I plan on setting up GA and CTA tracking so I can show the website has provided a ROI, but SEO can give higher ROI.

However I want to have a good pitch before arranging a meeting (duh).

By selling web design services I'm going to assume:

1. The client will want to see previous work
2. The client will want to see my website
3. The client will want to understand how this will benefit them. ROI and value to customers.

When turning up to a meeting, how do I present this to a client? I have a lenovo thinkpad I could use, however the screen is small (15" I believe?).

I want this to be snappy - I don't want to turn up with crumpled bits of paper and make a mess of this.

How do you present your pitch to clients when meeting in person?

Your strategy is very good
You should tell about their old trend designs and you can update it according to the new trends and professional look and google also support updates in design to sustain the SERP

But web design alone can't increase the ROI, definitely it will also require the implementation using web development

carlacheever said:

Your strategy is very good
You should tell about their old trend designs and you can update it according to the new trends and professional look and google also support updates in design to sustain the SERP

But web design alone can't increase the ROI, definitely it will also require the implementation using web development

Click to expand...

You raise a good point as I assume in the past their website was modern and with the times. Over the past 10 years appearance of websites has undergone a drastic change.

I should clarify I plan on developing them a new website - not sure why I left that out, good spot!

The only thing the client wants to know is how it will benefit them and their bottomline.

High level companies worry about financing/public image/staffing needs
but you need to establish one or all three pain points then BOOK an appointment.

Forget playing e-mail tag with them - this decreases your value.