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How to Pick Your Product

Discussion in 'Clickbank' started by Griggs, Nov 6, 2010.

  1. Griggs

    Griggs Junior Member

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    One of the most common problems when it comes to ClickBank and affiliate marketing in general is picking the products to promote. There are a few simple strategies you can use to adequately pick a product to promote. This guide will come as common sense to some, but for those of you that are new to affiliate marketing, you'll probably find this somewhat helpful.


    Passion:

    One of the most important things to remember when looking for a product to promote is passion. Pick a niche you like when you're promoting a product. The difference between a niche you don't care about and a niche you're passionate about can make people turn heads.

    The biggest factor that kills affiliate when they pick something they don't like is how fast they burn out on it. Affiliate marketing is most often a waiting game, and it can be weeks or months before you start seeing any income. If you pick something you like, you'll have all the more reason to keep going with it.

    On top of that, actually knowing something about what you're selling can make the difference between making the sale and not making the sale. If you blindly promote something in a niche you have no knowledge or care about, it will show to your customers.


    Landing Page:

    The first thing you should do after picking a niche you're comfortable promoting is to start looking at products within that niche. When you find something with suitable stats, before clicking the promote button, you should click through to their landing page.

    If your first thought is "This looks like garbage," then most likely there's a good percentage of people that will think the same thing. The people you're selling to aren't stupid, and they've most likely been on the internet before if you're expecting them to give out their credit card info.

    Most people (not all unfortunately) are pretty conservative with who they give their credit card number. The vast majority of people won't give precious information to a cardboard box that says "Random Pitch Here," so why would they give it to a site that is relatable to a cardboard box with a shady looking figure sitting inside?

    They keys to a good landing page are professionalism, organization, and clarity. If you can't see what they're trying to sell you within the first 5 seconds, it's not worth your time. If it looks like someone threw it together in 10 minutes, it's not worth your time. There are many finer points to selecting a good landing page, but the most important is that it obviously shouldn't look like garbage.


    The Product Itself:

    Truth be told, you're probably not that worried about whether the product you're promoting is actually worth it or not as long as it sells. But what you may not realize is that your commission goes bye bye if they decide to refund. And trust me, if its a garbage product, they'll ask for a refund.

    If you're also counting on remarketability, you literally just shot yourself in the foot. Would you keep asking your friend for advice when he just told you to throw you money away on a product that is obviously garbage? Well I wouldn't. So why would people keep listening to some random person on the internet after you just told them to waste their money? They're looking for the unsubscribe button.

    It might be hard to get a feel for a product on ClickBank, simply because whenever you type in "product" + review into Google, you're going to get someone that's trying to sell the product. Look around on this site, it's probably in the downloads section ready to go. If you don't want to download it, just look at what the respected members of this forum have said about it. It's pretty apparent at that point whether you should market it or not.



    To wrap up, let me just say I'm not an expert, nor do I claim to be. The information I've laid out here should be obvious to most, but for those of you just starting out, I hope it helps you become successful. Just remember, never give up, and never surrender.
     
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  2. grifasp

    grifasp Newbie

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    Great piece of info thanks
     
  3. TheInternetHustler

    TheInternetHustler Regular Member

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    Those are some good points, but honestly for me refund rate is not that big of a deal if the conversions are right, credibility really matters for a blog or newsletter so in other forms of marketing re marketability is not so important. I actually have a service in my sig which involves choosing CB products based on testing. Anywho, good tips.
     
  4. Griggs

    Griggs Junior Member

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    If you can get more sales than refunds, then of course market it. A good number of the products you'll promote on CB are gonna get refunds, but the profit all depends on the ratio of sales to refunds. A 90% refund rate probably won't be very profitable for you.
     
  5. jlambo44

    jlambo44 Newbie

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    Thank you for the great post. I believe one of my problems has been passion along with analysis paralysis.. Time to take action.
     
  6. wl052613

    wl052613 Newbie

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    Thank you.I thinkg it is a good post.