How to optimize Adword campaign better?
- Thread starter mergEd
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Endire
Elite Member
- Mar 27, 2012
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Merged,
When constructing your Adwords campaigns, adgroups and keyword lists; be sure to make them highly targeted. Very tight set of keywords/keyword phrases, same keywords included in ad copy and don't forget to optimize your landing pages to help complete the conversion funnel. So organize your keywords that are similar and make adgroups that contain those keywords. Make sure all the ads in the adgroup are very similar, don't mix them. If you only have a handful of KW's that shouldn't be too hard.
Also, make sure your landing page is highly relevant to your ads. Make sure your keywords are included in the landing page in a prominent position. Also, use a variation of exact match and broad match keywords.
Some good resources covering Adwords are by Perry Marshall The Definitive Guide to Google AdWords and the Google resource center where they have video tutorials covering best practices.
You can find more book titles here,
http://www.squidoo.com/best-adwords-books
Here is a link to the learning center,
http://support.google.com/adwords/?hl=en
I hope these resources help and good luck!
Shawn
When constructing your Adwords campaigns, adgroups and keyword lists; be sure to make them highly targeted. Very tight set of keywords/keyword phrases, same keywords included in ad copy and don't forget to optimize your landing pages to help complete the conversion funnel. So organize your keywords that are similar and make adgroups that contain those keywords. Make sure all the ads in the adgroup are very similar, don't mix them. If you only have a handful of KW's that shouldn't be too hard.
Also, make sure your landing page is highly relevant to your ads. Make sure your keywords are included in the landing page in a prominent position. Also, use a variation of exact match and broad match keywords.
Some good resources covering Adwords are by Perry Marshall The Definitive Guide to Google AdWords and the Google resource center where they have video tutorials covering best practices.
You can find more book titles here,
http://www.squidoo.com/best-adwords-books
Here is a link to the learning center,
http://support.google.com/adwords/?hl=en
I hope these resources help and good luck!
Shawn