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How to monitise local big and active pages

Discussion in 'FaceBook' started by Rotem Guez, May 31, 2013.

  1. Rotem Guez

    Rotem Guez Power Member

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    This is the method I used when I managed local big pages, which proved to be the most profitable.
    To be frank, I'm sharing my method with you, because recently I've noticed more posts in the FB section, asking the same questions, and usually getting the same answers.
    For example: "How to monitise fan pages?" to that, the answer's usually: "CPA or PPD offers" etc.

    One critical subject that is not mentioned usually is the power that the page holders have through their pages!

    Consider this - a guy with a 100K active fan page, reaches a weekly amount of 500-800k fans. It's true that once you try to monitise it in the normal ways, it becomes more difficult, and much more risky for your pages, cos we all know FB likes content sharing, that stays in FB (rather than links that are obviously for profiting). On the other hand, if you know that the big pages in your country, are yours, you should know aswell, that there are organisations that will pay top dollar to reach your exposure.

    Every year, more and more offline advertisers try to market their brands via the net, whether it's a viral vid they're promoting, viral content that carries with it the idea and messages of the brand, and even politicians - ever since Obama's first campaign, they've realised it's the most effective,cost wise too, to promote themselves.

    OK, I get it - we have the power and they have the cash... How do I, a guy living off the net, reach those guys without opening an advertising-type ageny?

    The answer's simple: they're trying to find you much more than you're trying to find them. Think about it, any campaign you take from an affiliate program is created by an advertising agency trying to reach you. They pay a lot of money to established agencies in order to reach the maximum amount of people.

    I apologize, I can't reveal how much I earned from this method, but it's a large amount. For example, a viral vid that an ad. agency is promoting, will need you for the length of period of distribution of that vid, and you'll most likely find yourself adding friends with big pages to promote that vid aswell.

    How is it done?

    First thing, this method is not suitable for every one. It's suitable for active pages with REAL FANS only.
    This because we need to provide the client with statistics and obviously, great results. Once we give one ad agency great results, and turn it's vid viral, we're sure to receive more job offers from him and his friends.
    All you need to do, is locate the PR and ad companies in your local area, and offer them to use your services as distributors of viral campaigns. If you are heavy users (1M+ real and active fans), you can use this site:
    http://viralvideochart.unrulymedia.com/all
    There you can find lots of international campaigns which are at the first stages of marketing, and turn to the relevant ad agency with your offer.

    What do I need to show the client besides the amount of fans on the pages?
    1. statistics of geo targets
    2. FB talking about this
    3. the friends of friends count.
    4. averages of likes,comments etc. on your fan page updates.

    Up until 1 year ago, when FB added the "statistics" to each post, it was much harder giving the client a report, but now it's simple, so the better the results, the more you can charge. I charged more for campaigns that seemed to me less viral, and charged less for campaigns which I saw and immediatly knew they'd go viral fast.

    To conclude, it's a learning process to get to know that advertising world, which might seem to some of you as sharks, but trust me - after your first big and succesive campaign, you and your new clients will dance like Tom :)
     
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    Last edited by a moderator: May 18, 2016
  2. Gogol

    Gogol Elite Member

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    No one replied here? really bad x(

    Keep up the good works man. I will read this completely when I reach home :)

    +13...
     
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  3. RushingWind

    RushingWind Elite Member

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    This is just freakin awesome mate. I'll have to read everything completely.

    +15 :)
     
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  4. TheMoneyWizard

    TheMoneyWizard Elite Member

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    Learnt a lot from reading this, cleared a lot up for me!

    +16 from me :)
     
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  5. Rotem Guez

    Rotem Guez Power Member

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    Thanks guys!
     
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