Your post suggests you have a list of mobile numbers, is that right?
The options I see are:
1. Sell the details to a company in the niche
2. Engage with the list yourself.
If you engage yourself, SMS marketing is probably going to be your best option (rather than calling, which is best left to the professionals).
If you SMS, you could either offer products / services directly, or use your campaign to qualify the list further and then sell that (more valuable) information on.
Presumably your list is opt-in? If not, the value is much less.