I'm wondering how I can get the most out of youtube's CPM... Should I have every ad type checked or will just having true view only be better for videos? I noticed for instream ads they don't receive many views but they are sometimes higher in CPM. If I have a short video should I even include an instream ad or just set it as a true view? I've had a video with 734 views, 780 minutes watched and received $2.89. My other video has 1511 views, 2390 minutes watched and only made $0.64. How is that even possible? They are both on the same topic of pokemon. Both are on the same settings... Just one has higher CPM than the other for some reason?