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How to market business?

Discussion in 'Offline Marketing' started by mqs1000, Sep 27, 2013.

  1. mqs1000

    mqs1000 Power Member

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    Successfully made and redone websites for companies in the past, got a few businesses to the front page for keywords, made a few logos. Basically I can do a lot of online services. I have my own business and my own website and I want to do this full time. All of the past work I've done has just been close people I know hooking me up with people they know.

    If I want to get more sales and customers what steps should I take? I've sent out a couple of hundred letters marketing my different services but I haven't gotten any responses. Should I cold call? Is this is type of thing where I just tell more and more people and business will improve over time as the word gets out?
     
  2. keith88

    keith88 Regular Member

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    You need to focus on inbound marketing rather than outbound marketing. The key is being found by prospects looking for your services. This is a lot better than beating your head against the wall marketing to those who have no interest in your services.

    cold calling is interruption marketing, you won't have the prospects full attention! As far as your letters you may want to test a few things. Far as your mailers, the copy itself and work on improving different aspects.

    you should start ranking for terms related for your business. Getting in front of those looking for your services!!
     
  3. 4ContactUK

    4ContactUK Regular Member

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    Everything Keith88 has said is right.
    I'd say most of our customers have come through meeting them in person at networking events and through PPH.com offering taster services which then lead on to bigger work.
    If you would like us to take a look at your website, we could offer you some tips, just pm me.
    We started our web design and seo services back in april and we are now booked up for the next 3 months.
    Good luck
     
  4. roi300x

    roi300x Registered Member

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    1. Did you follow up your letters?
    2. Do you know anything about writing copy? (If your letters start with 'Hi, my name is _ from _ and I do _', you're already lost)

    Without having the answers to the foregoing questions, I'd suggest that you call the guys you wrote to. Atleast, they've heard of you. So it's not a 'cold' call at all. It makes things way more easy. And you got something you can relate to when you call, what saves the work of finding a catchy 'reason why to stay on the telephone'. (The key to $$$ in telemarketing.)

    Secoundly, if there wasn't any response from your letter, that's a definite sign that your copy sucks. (No hurt feelings bro, if you want to improve you have to face your weaknesses.) I'd suggest that you study how master copywriters a) open a sale and b) close a sale. In fact, you could simply take a salesletter that pulled in millions and change it in terms of your needs & your offer. Names to search for in this regard are: Gary Bencivenga, Gary Halbert, Eugene Schwartz. (It might take some time to master selling in print, but every moment you'll put into it will pay off in a huge way.)

    What I said in two sentences: Approach the prospects you wrote to more than once, because no woman will mary you right away after the first time she met you, metaphorically. And more important, learn how to approach the chick like a master does it, individually, unique and in way that seems special, not with lines all of them have heard umpteen times, like: 'Did it hurt?' 'Did what hurt?' 'When you fall from heaven...', or in our case: Hi my name is _, I do _...

    People sort their mail next to the waste basket. They make an A and B pile. A is everything that seems important and looks personal. B is everything that is obviously advertising. The B pile goes directly to the basket. (Just watch it in places where people get a lot of mail, it's like a unsiversal law.) Even if you managed to get into the A pile, at the smallest sign of 'ADVERTISING!' (Flyers, Coupons etc. in the envelope) you'll land in that basket. Hide that you're selling as best as you can and even better: Make your advertising itself too valueable to toss away, and you'll see huge improvements in terms of conversions. (Gary Halbert used to stuff the orderform etc. in a 2nd envelope within the envelope, on which was written: 'Open after you've read the letter', just to bypass the 'Aw crap, advertising again'-effect.)

    Nuf said, hope that makes any sense at all. Keep pushing forward. If you're persistant, you'll crack the code you need to make your system work.
     
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    Last edited: Sep 29, 2013
  5. netcelal

    netcelal Senior Member

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    have you sent simple advertising letters ? If yes, that does not work well..
    Analyze your potential customers and send only personalized letters explaining what the current deficiencies or problems are..

    If you promoting Webdesign/Redesign and targeting for example Lawyers...put a QRcode with the URL of your DEMO Website in the letter and say something like "Scan and see your new responsive Website"

    And if you promoting SEO/LocalSEO...use a software like SEO Power Suite and create a report, make a QRcode with the URL of the Report..

    Ohh and give always something for free like 3 months hosting or 5 EDU Links :D....people loves free stuff ..

    Try always to be different and never give up
     
  6. netmoney1

    netmoney1 Executive VIP

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    Some ideas...

    Reach out to those companies you did work for in the past and offer a quick "update" - install a new plugin, redo a submit box, etc - something small - then after say "Hey by the way...if you know anyone that needs a website done or a redesign have them contact me" - they will feel like they owe you something and you will likely get some calls..."Hey, I was just talking to Bob and he said you were the person to call."

    or...

    Find a business that has a huge customer base...and following on social media....and offer to do a free redesign or landing page for them in exchange for a blog post, facebook/twitter mention...if done right this can make your phone go ape shit.

    Good luck!
     
  7. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    The range of quality between these 2 posts astonishes me.


    The first one is great for the OP, but I like the idea of the second one.