- Jan 9, 2023
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TikTok is very friendly to content creators, even brand-new creators with zero followers can go viral if their video performs well in TikTok initial sample audiences. So, how do you make sure your videos pass the test and get pushed to more people? Let’s break it down into three simple steps that’ll help you hook viewers, and keep them watching!
Now that you know these steps, remember, don’t hurry, don’t compare yourself to others. Keep working on your craft, and you’ll make it big one day!
Step 1: Know Your Audience and Send the Right Signals
First, you need to get crystal clear on who your videos are for. If you’re making content about random topics for different types of people, the algorithm won’t know who to show it to, and you’ll get a lot of swipe-aways. Pick a niche—whether it’s gaming, cooking, or fitness—and stick to it. If you want to test which niche you are more suitable for or you just need a lot of niche, then create more TikTok accounts to keep the niche consistent and achieve faster growth in each field. In order to avoid being banned, (you know, each account is a valuable asset). I use the anti-detect cloudphone to manage them. Each TikTok account is equipped with a real phone and IP. Then, use every tool TikTok gives you to tell the algorithm what your content is about. Hashtags are a great start, but don’t stop there. Use keywords in your video description, add text on the screen, and even say the right words in your video. For example, if you’re making a video for beginner photographers, say things like “photography tips for beginners” and add text on the screen that says the same thing. The algorithm picks up on these signals and shows your video to people who are interested in that topic.Step 2: Hook Viewers in the First 3 Seconds
The next step is to stop people from scrolling past your video. The first 3 seconds are make-or-break on TikTok. If you don’t grab attention right away, viewers will swipe to the next video, and your watch time will tank. To create a killer hook, use a mix of verbal, visual, and text-based elements. Start with a question or bold statement—like, “Want to double your TikTok views?”—and add text on the screen that says the same thing. You can also use movement, like a quick camera zoom, or something eye-catching in the background to make people stop and watch. The goal is to make them think, “This video is for me—I need to keep watching.”Step 3: Keep Them Watching with High Retention
Once you’ve hooked them, you need to keep them watching until the end. Shorter videos—under 30 seconds—are easier to get 100% watch time on, which is what the algorithm loves. Cut out any fluff, get to the point fast, and avoid long intros. You can also use storytelling tricks to keep viewers engaged. For example, try the ‘but, therefore’ method: instead of saying, “I did this, then this,” say, “I tried this, but it failed, therefore I did this instead.” It keeps the story moving and holds attention. Another tip? Use lists—like “3 Ways to Grow on TikTok”—because people love knowing what’s coming and will stick around to hear all the points.Now that you know these steps, remember, don’t hurry, don’t compare yourself to others. Keep working on your craft, and you’ll make it big one day!
