I usually do one of these things:
1- I'd take a good look at the top 5 sites in Google and check how they're already monetizing their sites. If what they're doing doesn't convince you ( or you see they're not doing anything, really ), go to Quantcast.com and/or Alexa and check their demographics. Then look for related offers or find other sites they're visiting, and repeat the process.
2- Offer a somewhat "general" easy email submit ( internet connection or sth.) as part of a gateway.
3- Offering a book on the subject from Amazon might work, as people tend to buy other stuff from there as well. Not my first option by any means, but sometimes it does work.
4- I'd stay away from CPM and PPI, but that's just me.
The best of luck to you.