How to launch this site properly?

First off - I don’t know this niche well, but my team have got the site all done ready to go.

Its adult products, so it’s not safe for work: http://www.mynaughtylittlesecret.com

We’re thinking about using ad-words/bing for PPC as facebook won’t under any cercumstances allow us to promote anything.

We’ve put in a lot of technical work to get this up and running, now we’ve just got to start making sales… which I know will take longer than the development did and will probably be more problematic.

Any ideas for getting this off the ground?