OK so I was watching something, or listening I don't really recall. Anyway, wow. This dude had some really interesting things to say about how our brains are wired to respond to small rewards. He cited some study, and I forget what it was really about. This is already starting off bad, bare with me. He gave an example of the Apple Watch. How it's motivating more and more people to work out by giving out tiny rewards. Each little accomplishment during a workout is broadcast unto the watch. So say your heart rate goes up after doing a few bench press sets, the Apple Watch will notice this and log it for you and give you some nice pinging or ticking sounds saying, "Congratulations, your heart rate went up by 20 beats per minute." Or, "Wow, good job!! You burned X amount of calories in 10 minutes so far." "You took 550 steps on the treadmill. Nice!" So these small little encouragements/rewards keep people coming back for more. He then went on to give an example of casinos and how they attract thousands of idiots to gamble away all their money. Slot machines are designed in this fashion, to give quick and small rewards. It always kept and still keeps the person coming back for more (besides oxygenated rooms). You can take this concept and apply it to your website. Whatever you market, whatever niche. Once a person visits your site, entice them with a free E-book. A short and simple one, but there small reward #1. In an e-mail list, you can do the same thing. This can obviously get a lot more advanced and intricate, but really you're just playing on the basics of how our brains are wired to want to do more... To improve our current lifestyles, to start eating healthy. Whatever it is. I always hated Apple but you have to admit, when I saw that watch I just thought... "Elitist fashion accessory." But what they did and continue to do is genius. Besides the overpriced computers, they really know marketing. Short and sweet, just typed this out quick and wanted to rehash what I heard the other day.