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How to keep people coming back for more.

Discussion in 'BlackHat Lounge' started by Tuff Dreamer, Jun 30, 2015.

  1. Tuff Dreamer

    Tuff Dreamer Registered Member

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    OK so I was watching something, or listening I don't really recall. Anyway, wow. This dude had some really interesting things to say about how our brains are wired to respond to small rewards. He cited some study, and I forget what it was really about. This is already starting off bad, bare with me.

    He gave an example of the Apple Watch. How it's motivating more and more people to work out by giving out tiny rewards. Each little accomplishment during a workout is broadcast unto the watch. So say your heart rate goes up after doing a few bench press sets, the Apple Watch will notice this and log it for you and give you some nice pinging or ticking sounds saying,

    "Congratulations, your heart rate went up by 20 beats per minute."

    Or,

    "Wow, good job!! You burned X amount of calories in 10 minutes so far."

    "You took 550 steps on the treadmill. Nice!"

    So these small little encouragements/rewards keep people coming back for more. He then went on to give an example of casinos and how they attract thousands of idiots to gamble away all their money. Slot machines are designed in this fashion, to give quick and small rewards. It always kept and still keeps the person coming back for more (besides oxygenated rooms).

    You can take this concept and apply it to your website. Whatever you market, whatever niche. Once a person visits your site, entice them with a free E-book. A short and simple one, but there small reward #1.

    In an e-mail list, you can do the same thing. This can obviously get a lot more advanced and intricate, but really you're just playing on the basics of how our brains are wired to want to do more... To improve our current lifestyles, to start eating healthy. Whatever it is.

    I always hated Apple but you have to admit, when I saw that watch I just thought...

    "Elitist fashion accessory."

    But what they did and continue to do is genius. Besides the overpriced computers, they really know marketing.

    Short and sweet, just typed this out quick and wanted to rehash what I heard the other day.
     
  2. archon10

    archon10 BANNED BANNED

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    Yeah it is kinda interesting. I do Orange Theory as a workout and I love their training, but it's really psychological too. They broadcast your heart rate and calories burned on screens throughout the room and give you points. They also categorize your heart rate in colors. Orange is where you want to be, so you look at the screen and when you drop you want to work harder to get into orange. It's also a little competitive because you see others in orange and you want to be too. Totally crazy but it works and I love it.

    Also, as a former Warcraft addict and current Clash of Clans addict, I'm so guilty of playing dumb shit for pixels. lol At least Orange Theory gives me a good workout and helps me think during work.
     
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  3. hateandbreak

    hateandbreak BANNED BANNED

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    Looks interesting, just looked it up. I do Insanity Max 30 workouts and i can vouch for their effectiveness, assuming you can stick to it. This week is my last week of Month 2. I ate whatever tf i wanted so next round i'm doing a major cleanup in the food intake, mostly going to follow a method shared by BreaknBrix on another thread. I think every Imer should be working out to clear their head of all the computer time and enjoying the release.

    Also interesting stuff shared by OP. Learning to tap into the consumers mind at that level can be rewarding.
     
  4. archon10

    archon10 BANNED BANNED

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    Yeah I burn between 500-600 calories during the workout but men do 700-800 some days. It's an awesome workout that I find helps you concentrate and think during your work day. But, they have the psychology part down. People will stick to something just for little rewards even if it's just stupid pixels or staying in a color zone for a workout.
     
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