Question for all of you Facebook/YouTube experts out there: What is the most effective way of sharing a YouTube link on Facebook? I'm a musician, and I have a few hundred thousand followers on my Facebook fan page. I'm looking for ways to drive the most amount of traffic to external links for the lowest cost. We all know that Facebook ranks media in our followers' news feeds: 1) videos uploaded directly to Facebook gets seen the most 2) pictures come 2nd 3) text/status updates are 3rd 4) YouTube links and external links come last So what I have been doing is uploading 20-30 second snippets of my YouTube videos directly to my Facebook fan page, and then I'll paste the full YouTube link in the caption. At the end of the 20-30 second Facebook snippet, I prompt people who want to see the full video to click the YouTube link in the caption. Then I run ads on the video to boost views. This has been very successful in driving traffic from Facebook to YouTube, but i wonder... is there an even better way? Another technique that I've seen people use is this: they won't post a link to the full YouTube video in the Facebook post caption, but rather they will post the link in the Facebook comments. And then what they do is "like" their own comment that way it remains visible over all other comments. Then of course, people who run across the video from running ads will click on the link in the comments. SO posting a link in the comments as opposed to posing the link in the caption essentially tricks Facebook into registering the video as a native Facebook video with no links. This means that the video gets seen and shared more. BUT my question is this... won't the majority of people miss the link to the full video if its tucked away in comments? When people are scrolling down their wall and see the ad, they would have to click on the comment section to see the link, right? This is why I think just pasting the YouTube link in the caption of a native Facebook video is the most effective way of driving traffic to external links for the lowest cost, but at the same time posting links on videos COMPLETELY kills natural engagement rates for me on Facebook. Can anyone here recommend the best course of action? Should I maybe do a split, where 1/2 of the videos I post focus on driving traffic to YouTube (with link in caption) and then the other 1/2 of the videos i post focus on building up Facebook engagement (with link in comments)? Any help? What do you guys think?