How To Increase Your Conversion Rate On Products Page (8 Tips & Tricks)

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ecomwithmichael

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Hey everyone, hope you're doing well! So I've been in ecommerce/dropshipping for nearly 7 years now and wanted to make a video sharing 8 tricks and tips about how to increase your conversion rates on product pages.

These are the same optimization tactics I use to take stores that I work with from 1-2% conversion rates to 4-9%. Take in account that each store is different but I'm sure you can implement at least one of the tips I give in the video.

Here's the link:



Let me know if you have any questions or feedback!
 
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Good tips, short and concise...

I have one more that almost nobody mentions...

Your navigation bar should be everywhere on your website but NOT in your checkout page, you should hide it, it distracts them from their action.
 
Willyfish said:
Good tips, short and concise...

I have one more that almost nobody mentions...

Your navigation bar should be everywhere on your website but NOT in your checkout page, you should hide it, it distracts them from their action.
Click to expand...
Thank you! Yeah that's also another good tip however you can't really hide it on shopify checkout's unless you're on the plus plan. Hiding the menu/nav bar on the cart page is also a good one because the main focus on the cart page should be to proceed to the checkout.
 
ecomwithmichael said:
Thank you! Yeah that's also another good tip however you can't really hide it on shopify checkout's unless you're on the plus plan. Hiding the menu/nav bar on the cart page is also a good one because the main focus on the cart page should be to proceed to the checkout.
Click to expand...

Yes you are right, I forget to mention the cart page. I didn't know this about shopify, it sucks. I am a woocommerce guy, I like to AB test stuff like the button colors.

It's funny how these guru say that for better conversion "the CTA must be red", "the CTA must be green" "the CTA must be the same as amazon because it is psychologically a trust badge for them", when in fact when you test you can have some... pretty weird results. On one of my checkout page I had a fucking pink ugly button, which I hated as it made my site ugly (haha) but converted better than all the other "traditionnal" CTA colours haha
 
Willyfish said:
Yes you are right, I forget to mention the cart page. I didn't know this about shopify, it sucks. I am a woocommerce guy, I like to AB test stuff like the button colors.

It's funny how these guru say that for better conversion "the CTA must be red", "the CTA must be green" "the CTA must be the same as amazon because it is psychologically a trust badge for them", when in fact when you test you can have some... pretty weird results. On one of my checkout page I had a fucking pink ugly button, which I hated as it made my site ugly (haha) but converted better than all the other "traditionnal" CTA colours haha
Click to expand...
Got it! I actually use to use woocommerce before switching to shopify in 2017 but yeah you can do quite more customization on woocommerce compared to shopify. haha yeah that's why I decided to make a youtube channel because all these gurus only talk about facebook ads or winning products but never talk about the store optimization side of things. CTA button colors don't really matter in my opinion. They can be whatever color you want but just needs to be "on brand" for the store and just needs to stand out, especially on the product pages. And having all these main CTA buttons the same color for consistency.
 
Oh and also as you now made me review some of my notes and thoughts as a great CRO fan...

You have been in the field for 7 years, I think you heard again and again and again the debate about sub navigations.

It was a real battle between the pro "sub navs" and the "anti sub navs"... some studies where made and it shows this...

1624058531307.png




1624058554329.png


Which is quite comical as it was a hot topic in the ecom world, and finally it doesn't have any... importance... at all... :p :p :p :p
 
Willyfish said:
Oh and also as you now made me review some of my notes and thoughts as a great CRO fan...

You have been in the field for 7 years, I think you heard again and again and again the debate about sub navigations.

It was a real battle between the pro "sub navs" and the "anti sub navs"... some studies where made and it shows this...

View attachment 176547




View attachment 176548


Which is quite comical as it was a hot topic in the ecom world, and finally it doesn't have any... importance... at all... :p :p :p :p
Click to expand...
I did hear about this years ago but never really cared or listened to it to be honest
 
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