We're attempting to run our first advertisement using Facebook and we're running into some really crappy statistics. Currently we're at 6.4% click through however this is mainly just 'advertisement' likes, as we're gaining plenty of likes for our advertisement, nobody is viewing the web-page, which makes absolutely NO sense. The ad has very, very little information. We have 273 post likes and 12 website clicks right now, which is horrible. What can we do to optimize this?