Quality content is the number one driver of your search engine rankings, Create unique content on your page and keep updating, Drive more traffic from all kinds of the page to your page, Focus on creating relevant links within the text.
There are services dedicated to that. I used in the past crowd search and it really worked with the rank increase, but once I stopped buying clicks the rankings dropped as well.
So it's up to you if it's worth sending clicks to that kw so you can get the profit back for the money you spend on that service.
If you send traffic 'directly' to your website, it won't have any benefits. But if you send traffic through google ( clicking on your website in google ) or other social media, they can help you in ranking up. If you ask how, I can help in PM.
Totally, Try to optimise your contents, share and advertise them in social media, etc.
On page and off page SEO are two important factors to boost your website visibility in search engines. Do proper on page and off SEO of your website and you will see increase in traffic as the time passes. Do slowly, don't rush, put quality contents daily, or weekly and you will definitely get results.
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