That's what I reckon as well .. just the beginning seems to be very difficult.with just three fans on your page you won't get too far with relying on them to share things.
At the end of the day it all depends on what you share and where you share it. Those two things are key.
That might be very different from industry to industry. We're running an online store. Do you have any experience there? Will it be better to offer a voucher or a pre packed package of goods?