If it is for a local hotel, local SEO the living crap out of it. Get it listed on Google places, get it listed in all local directories, get it reviews.
Also build specific backlinks: a couple PBN sites about the city it is in, a couple PBN sites about niche hotels, a web 2.0 network(100 sites) built around long-tails and LSIs related to hotel. Build partnerships with other local businesses. Narrow focus, keep it realistic and you will see results.