How to increase ROI on Facebook?

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you have to engage with your audience on your ads and make sure you fanpage is updated and has posts and lots of likes. One important factor is to learn retargeting.
 
- Spend enough on Ads to gather data
- Create Lookalike audiences
- Think in terms of campaigns and not in terms of ads (you want to imagine your visitor or potential client going through several of your ads as opposed to a single ad)
- Test different creative angles (UGC content vs Influencer generated content vs Promo video vs Testimonial video)
- Test different formats (Image vs Videos vs Carousel)
 
Shyout said:
- Spend enough on Ads to gather data
- Create Lookalike audiences
- Think in terms of campaigns and not in terms of ads (you want to imagine your visitor or potential client going through several of your ads as opposed to a single ad)
- Test different creative angles (UGC content vs Influencer generated content vs Promo video vs Testimonial video)
- Test different formats (Image vs Videos vs Carousel)
Click to expand...
What is the minimum amount?
 
Min. amount depends on the price of your product. You want to have ~7-8 conversions a day as to get ~50conv/week. That’s when the FB algorithm gets good at identifying people that will convert.
 
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