How to increase % of publications?

as topic says.


Do you know a method to increase the % of publications ?

i've a 10/10 quality score in that campaign but only 2% of publications.
(this means that my ad is doing only 2% of total impressions)


thanks.

Not sure I follow what you mean. Are you saying you get a 2% click rate (CTR) or only getting 2% of the share?

If you have a 2% CTR and want more, you need to have better ads and possibly tighten your keywords, although with a QS of 10, your keywords are obviously relevant.

I think you mean getting to show your ads more often (impression share). If so, is it because of budget? That would be a simple fix: increase your budget.

Maybe he is talking about display network? For CTR you should go for better ad copy with keywords. You can make a new adgroup for each keyword for customized ad copy based on keywords. This helps with CTR but can be tedious