1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How to increase Google SERP CTR?

Discussion in 'Black Hat SEO' started by zerofoxtrot, Mar 21, 2013.

  1. zerofoxtrot

    zerofoxtrot Senior Member

    Joined:
    Dec 17, 2011
    Messages:
    810
    Likes Received:
    539
    Hi everyone,

    Does anyone has any advice on increasing CTR on Google SERPs? I'm currently ranked #2-3 on Google with a YouTube video and my CTR is like 7%, I'd expect a lot more from a position like this? Any tips on increasing Google SERPs CTR for YouTube videos? Thanks.
     
  2. kuzmanin

    kuzmanin Regular Member

    Joined:
    Jul 17, 2010
    Messages:
    386
    Likes Received:
    45
    Try to upper case all characters in page title

    Try to add authorship in your site - it will add picture on the left in Google serp for your results
     
    • Thanks Thanks x 1
  3. starway

    starway Registered Member

    Joined:
    Mar 21, 2013
    Messages:
    52
    Likes Received:
    12
    Location:
    Italy
    I know the service "gogoctr". Try to search it. May be it can help you? :eek:
     
    • Thanks Thanks x 1
  4. zerofoxtrot

    zerofoxtrot Senior Member

    Joined:
    Dec 17, 2011
    Messages:
    810
    Likes Received:
    539
    I can't add authorship to a YouTube video, as far as I know. Doesn't upper case all letters scare off people?

    Those are fake visitors, from what I've gathered from the website. I'm actually looking to increase my CTR for real visitors on organic search. :)
     
    Last edited: Mar 21, 2013
  5. proweb

    proweb Regular Member

    Joined:
    Feb 24, 2011
    Messages:
    291
    Likes Received:
    144
    Its not too difficult.

    - Use the keyword
    - Use superlatives
    - Use action words
    - Think "if I were the searcher, what would I be looking for" and incorporate that into the title
    - Use words such as "proven", "guaranteed", "fool-proof", etc.

    For example if the keyword was "how to give a best man speech" this is what I would do:

    Old YouTube video title: Learn how to give a best man speech
    Better YouTube video title: Easy Secrets to Giving Anxiety-Free & Humorous Best Man Speeches
    Best YouTube video title: Fool-Proof Secrets on How to Give A Best Man Speech w/Out Anxiety

    If you want you can PM me your current title and I can help you out.
     
    • Thanks Thanks x 1
    Last edited: Mar 21, 2013
  6. jr_sci

    jr_sci Senior Member

    Joined:
    Jan 30, 2010
    Messages:
    857
    Likes Received:
    686
    Occupation:
    CTO at Tiny Piglet Publishing, Bestselling Author
    Home Page:
    May be your visitors would prefer a site rather than watching a video. Also count on the demographic. A lot of countries still have limited broadband quote that will limit video viewing.
     
    • Thanks Thanks x 1
  7. zerofoxtrot

    zerofoxtrot Senior Member

    Joined:
    Dec 17, 2011
    Messages:
    810
    Likes Received:
    539
    I think most of the people who are searching my keywords would prefer watching a video. Nice mention on the limited broadband, though.

    PMed you. Thanks.
     
  8. newman21

    newman21 Newbie

    Joined:
    Mar 21, 2013
    Messages:
    22
    Likes Received:
    3
    I would recommend to improve video description if you can.
     
    • Thanks Thanks x 1
  9. Conor

    Conor Jr. VIP Jr. VIP

    Joined:
    Nov 7, 2012
    Messages:
    3,373
    Likes Received:
    5,437
    Gender:
    Male
    Location:
    South Africa
    Home Page:
    Experiment with your description and try changing your thumbnail. People click on interesting looking videos.
     
    • Thanks Thanks x 1
  10. Narrator

    Narrator Power Member

    Joined:
    Oct 5, 2010
    Messages:
    507
    Likes Received:
    396
    Occupation:
    Internet Marketing
    Location:
    /dev/null
    I agree with this. I personally hate watching a 5 minute video to learn something I could have read in 30 seconds.

    If the niche isn't something the people are expecting to watch a video for, that would be a good reason for the low CTR. (Edit: didn't see you already responded to that)
     
    • Thanks Thanks x 1