Hey!
There are many ways to increase the page likes without using anything fake. You can either start running a paid ads campaign focused engagement: page likes, or you can try the organic ways to build the page having in mind the following ideas:
1. Publish a great and interesting content - think about your audience, make a research what your competitors publish, when, and what the users like - it's all about testing, however, do not repeat the same tactic several times as your page will become boring.
2. Promote your Facebook page on other accounts or groups
3. Use hashtags
4. Comment and share pages that are in your businesses space from your Facebook page's name
5. Running contests are still a fantastic way to get more likes for your Facebook page or offering free things in exchange of getting like of the page (depends on what kind of business you have)
6. Commenting on blogs and forums using your Facebook page account. If the users find the content interesting, the will like your page as well.
7. Drop a link to your Facebook page at the end of your email signature. Many people that read your emails may click on the link and go to your page.
8. Create a group for your niche. Although there are many Facebook groups out there, you might want to create this community feeling among the members which are interested in your business, organize weekly meetings there and everything else that pops up your mind.
I hope these tips were enough to kick start with your Facebook experience. Good luck and keep us posted!