Discussion in 'FaceBook' started by Roryn, Sep 22, 2012.
Hello, I would like to know how to increase a personal page's edgerank.
Well first of all, you must understand how the FB's edgerank works. There are several things that helps your edgerank to increase, but usually they depend on the following: The weight of shares & comments vs likes, how much/often is the user interacting with your page, how much it stays in there and participates; posting consistently is a key factor in many means. If you can't post daily, and you already have some (over 1k fans), simply put out a message that you are looking for content uploaders. You won't believe that there are people who would actually do that, some of them doesn't even know how to create a page, but you would give them the 'touch of a God' chance, so they will do it. For example I have 4 content uploaders on a FB of mine, and it gets updated with pictures and stuff, on a daily basis, without me even touching it. But that's another subject, and to get on-topic I would say that having daily content makes your page being seen by a larger and larger audience every day.
Try to discover what your fans are really into! For that, go to insights on your FB page, and check the numbers of Engaged Users for every post (picture, text, vid w/e) you made. Obviously, the more engaged users a post has, the more attention it gets (you don't say xD) But try to discover a pattern or several factors that made your fans get more into those posts. What did those popular posts had, and the others didn't? And then it comes the 'Talking about this' chart where it shows you how many people interacted by action on your page (sharing some of your pictures, liking a status update, leaving a comment etc) and it doesn't resume only to what happens inside you page. How come? Well check the viral reach chart. It refers to how many other people that aren't your fans yet, saw one of your posts that was shared, liked, comment~ by his friend (which is your fan). When they contribute as fan outsiders, by liking/commenting some pic or sharing it further, both your 'Talking about this' AND 'Viral reach' charts increase. Which ultimately will bring you more popularity -> more fans -> edgerank increase.
Now don't rely only on the fact that more fans = edgerank increase, this is wrong. Actually it's just a part of the entire process to increase your edgerank, so its true, but don't rely only on getting fans, because I'm sure many of you while reading this, would think that getting fake fans from addmefast alike sites, will increase your edgerank.
HOWEVER: A lot of likes aren't weight the same as comments and shared by the Facebook algorithm. All 3 are users interactions, but it's more simple to like something than to actually comment or even share. It's evaluating the user's affinity (mutual interaction for both sides) and your post's age. Don't expect that someone will see on his Newsfeed on 23 November, something posted on your page on 4th March (although it's not impossible). These parameters are summed up by the algorithm and results in the % of exposure to your fans newsfeed. So don't think that if you have 50k fans, and you post something, everyone will see it. But you can work your way to get the much as you can out of this.
Overall, your posts should contain/or add (even in description) something interactive, that will trigger your audience to share, comment, like etc. Hope this helps, Roryn.
Thank you! It really helped!
But how affinity with someone decreases? If I post too much things in a day, if someone didnt like or comment in one of the things, his affinity with me will decrease?
I usually post relevant small business articles to facebook but when advertising my own business on facebook my main call to action is for small business owners to see how much capital they could qualify for based on the current performance of their businesses.
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