Get an audit done of your website first, and then spend your focus on ads.
If your website is driving people away then there's no point wasting money on bringing them to your site.
Go through the checkout process yourself, ask yourself if you would buy from the store, etc.
Have the best description about your product, add images and video to attract user, share it on social media like Facebook, it creates brand awareness for your product and drives traffic too. Page speed is important factor for e-commerce site.
You have to be strong and be focused on what you are doing. Provide excellent customer service, Run strategic promotions on your website, Implement creative marketing tactics, brand awareness, email and social media marketing.
You can easily increase your eCommerce sales by targeting your existing customers, Video demonstrations, Offer more discounts, Showcase your top selling items, Ramp up promotions for special occasions and continuous ads through social media
To improve your brand awareness, you will focus only on Quality. To be strong on Facebook, Twitter, Instagram and Pinterest depending upon your product.
Use Social Media and other Platforms where you can engage with others ....write some articles and post also on youtube all of those are free options but you can do some paid ads
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