Increasing brand awareness is the key, people search brands when they trust on brand, for that you have to gain their trust and you have to market the mass audience, create campaigns on social media, and choose one platform according to the nature of your brand and start creating a buzz of your brand, run google ads campaign, influencer marketing is ideal for you, find the perfect icfluencer suits your brand and start viral marketing, make hashtags of your brand and make it viral, it can convert into keywords if you market it well, soon you will start getting brand seraches.
trust the process do it well.
hope it helps!