1. Download the Alexa toolbar, use it daily to visit your own website. Alexa even gives you the capability to co-brand the toolbar with your own logo and give it away.
2. Use Alexa redirection whenever possible for you. No matter when or where you provide a link to your website, always use the equivalent Alexa redirect URL.
3. Always support your website visitors to add their positive reviews/testimonials on Alexa?s listings page for your site. This can be done by placing a link to the proper Alexa page on your site and asking visitors to ?Click here to rate this website?.
4. Write your own website reviews on the top 100 rated Alexa sites and include your redirect URL.
5. Download the Alexa ranking button, info links, traffic history graph and other traffic counters onto the page of your site that receives the most traffic.
6. Take an low-cost ad out on the Exact Seek search directory for only a few dollars per month. Remember that search engine results are directly associated with Alexa rankings. You will notice that if a website is highly ranked on Exact Seek, chances are that it will be highly ranked on Alexa as well.
7. Get listed on as many search engines as possible by placing a free listing in DMOZ. This is the largest human edited directory on the web and is co-branded among hundreds of thousands of sites.
These few easy Alexa tactics are easy to apply and will make a big difference in your Alexa ranking. Eventually you want visitors to do more than visit your home page, you want them to interact with your site. Be sure to optimize your home page for SEO purposes, ease of use, and interaction. Building a positive user experience will get visitors to return again and again.