How to improve DOMAIN AUTHORITY and PAGE AUTHORITY?

TomTheCat said:

DA/PA can be increased easily (hundreds of authority links), but that doesn't mean your website will get way more traffic. DA/PA means nothing. Do SEO for Google, not for some tools.

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TomTheCat said:

Google doesn't care about DA or PA. It has it's own metrics.

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1. Fact check your content´s premise with research data and/or opinions from reputable sources only!
2. Build your social media presence
3. Keep open lines of communications and availability
4. Make it as personal as you can! (regularly publish videos)
5. Display badges from reputable websites when you have been featured
6. Display testimonials
7. Launch case studies

Roger Marquez said:

And it´s closely related to how Moz calculate DA and PA. There´s nothing wrong to focus on increasing your websites DA and PA.

What would be wrong is to see an improvement in your DA/PA and see a drop on your site´s ranking in Google. Which, I have never seen.

@YujinTan The best way to improve your website´s DA is...

Publish high-quality content only regularly! (Build linkable assets by BECOMING AN AUTHORITY ON YOUR NICHE!!)
Heavily focus on your site´s On-Page SEO (Which includes TECHNICAL SEO!)
Internal linking is crucial
Only focus on building high-quality and relevant links to your website
Regularly monitor and disavow bad/toxic links
Always try to tweak and improve your website´s UX
Forget about black hat stuff!
Grow your social media presence
Be patient! These things take time to stick

Personally, I will advise you to focus more on improving your PA rather than DA.

Why?

Because by doing one you will be by default doing the other!

Basically, what you need to heavily focus on is SEO and build trust within your niche/audience.

The way you build trust within your audience is...

1. Fact check your content´s premise with research data and/or opinions from reputable sources only!
2. Build your social media presence
3. Keep open lines of communications and availability
4. Make it as personal as you can! (regularly publish videos)
5. Display badges from reputable websites when you have been featured
6. Display testimonials
7. Launch case studies

Hope this helps!

Cheers!

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ziko12345 said:

Hello sir I have question.
What is considered a bad backlink?

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• Unrelated and untrusted sources
• Sites that have been penalized and;
• Sites that are violating Google’s Webmaster Guidelines

• High Spam Score — The spam score is calculated by Moz to show a website’s likelihood of being penalized. The higher the spam score This is calculated using different spam flags, like a low number of linking domains, a high ratio of “follow” links and so on.
• Low Domain Authority — This score is used by Moz to predict the rank worthiness of a website based on its backlink profile. The Domain Authority is dependent on a number of Moz metrics, like the MozTrust and MozRank.
• Unindexed Website — This indicates that the website isn’t currently indexed by Google, which could indicate low quality.
• Low Trust Flow — In addition to the backlink profile, the Trust Flow also factors in the quality of traffic that flows through links. This metric is introduced and used by Majestic SEO.
• High External Links — A high number of external links could pertain to a low-quality web directory, sitewide footer links or spam comments.
• Unnatural Anchor Text — Finally, unnatural anchor texts disrupt the balance of your backlink profile’s anchor text diversity. Good anchor texts include your brand name, naked URL and partial keyword matches.

ziko12345 said:

Some esamples please and thank you!

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• Link Networks
• Footer Links
• Blogrolls & Other Blocks of Links
• Site-Wide Links
• Blog Comments
• Forum Profile Links & Signatures
• Web Directory Links
• Article Directory Links
• Anchor Text Distribution

Roger Marquez said:

And it´s closely related to how Moz calculate DA and PA. There´s nothing wrong to focus on increasing your websites DA and PA.

What would be wrong is to see an improvement in your DA/PA and see a drop on your site´s ranking in Google. Which, I have never seen.

@YujinTan The best way to improve your website´s DA is...

Publish high-quality content only regularly! (Build linkable assets by BECOMING AN AUTHORITY ON YOUR NICHE!!)
Heavily focus on your site´s On-Page SEO (Which includes TECHNICAL SEO!)
Internal linking is crucial
Only focus on building high-quality and relevant links to your website
Regularly monitor and disavow bad/toxic links
Always try to tweak and improve your website´s UX
Forget about black hat stuff!
Grow your social media presence
Be patient! These things take time to stick

Personally, I will advise you to focus more on improving your PA rather than DA.

Why?

Because by doing one you will be by default doing the other!

Basically, what you need to heavily focus on is SEO and build trust within your niche/audience.

The way you build trust within your audience is...

1. Fact check your content´s premise with research data and/or opinions from reputable sources only!
2. Build your social media presence
3. Keep open lines of communications and availability
4. Make it as personal as you can! (regularly publish videos)
5. Display badges from reputable websites when you have been featured
6. Display testimonials
7. Launch case studies

Hope this helps!

Cheers!

Click to expand...

Roger Marquez said:

A bad or toxic backlink is any link that is pointing back to your website coming from...

• Unrelated and untrusted sources
• Sites that have been penalized and;
• Sites that are violating Google’s Webmaster Guidelines

In order to spot these bad or toxic links, you need to regularly monitor your website(s) backlink profile using an SEO tool/software that consolidates everything there is to know about your backlink profile and other key SEO metrics.

How would you be able to identify these bad, toxic and/or spammy links?

• High Spam Score — The spam score is calculated by Moz to show a website’s likelihood of being penalized. The higher the spam score This is calculated using different spam flags, like a low number of linking domains, a high ratio of “follow” links and so on.
• Low Domain Authority — This score is used by Moz to predict the rank worthiness of a website based on its backlink profile. The Domain Authority is dependent on a number of Moz metrics, like the MozTrust and MozRank.
• Unindexed Website — This indicates that the website isn’t currently indexed by Google, which could indicate low quality.
• Low Trust Flow — In addition to the backlink profile, the Trust Flow also factors in the quality of traffic that flows through links. This metric is introduced and used by Majestic SEO.
• High External Links — A high number of external links could pertain to a low-quality web directory, sitewide footer links or spam comments.
• Unnatural Anchor Text — Finally, unnatural anchor texts disrupt the balance of your backlink profile’s anchor text diversity. Good anchor texts include your brand name, naked URL and partial keyword matches.

What to do when I spot one of these bad, toxic and/or spammy links?

You need to head over your Google Search Console and disavow them.


There are plenty of examples out there, just pay attention to the variables I listed above to determine how bad a link really is.

But in general, be aware of links coming from any of these resources...

• Link Networks
• Footer Links
• Blogrolls & Other Blocks of Links
• Site-Wide Links
• Blog Comments
• Forum Profile Links & Signatures
• Web Directory Links
• Article Directory Links
• Anchor Text Distribution

I am not stating that every single link coming from any of these resources is bad. But these are by far the ones that lift all sorts of red flags for me.

Hope this helps,

Cheers!

Click to expand...

Roger Marquez said:

A bad or toxic backlink is any link that is pointing back to your website coming from...

• Unrelated and untrusted sources
• Sites that have been penalized and;
• Sites that are violating Google’s Webmaster Guidelines

In order to spot these bad or toxic links, you need to regularly monitor your website(s) backlink profile using an SEO tool/software that consolidates everything there is to know about your backlink profile and other key SEO metrics.

How would you be able to identify these bad, toxic and/or spammy links?

• High Spam Score — The spam score is calculated by Moz to show a website’s likelihood of being penalized. The higher the spam score This is calculated using different spam flags, like a low number of linking domains, a high ratio of “follow” links and so on.
• Low Domain Authority — This score is used by Moz to predict the rank worthiness of a website based on its backlink profile. The Domain Authority is dependent on a number of Moz metrics, like the MozTrust and MozRank.
• Unindexed Website — This indicates that the website isn’t currently indexed by Google, which could indicate low quality.
• Low Trust Flow — In addition to the backlink profile, the Trust Flow also factors in the quality of traffic that flows through links. This metric is introduced and used by Majestic SEO.
• High External Links — A high number of external links could pertain to a low-quality web directory, sitewide footer links or spam comments.
• Unnatural Anchor Text — Finally, unnatural anchor texts disrupt the balance of your backlink profile’s anchor text diversity. Good anchor texts include your brand name, naked URL and partial keyword matches.

What to do when I spot one of these bad, toxic and/or spammy links?

You need to head over your Google Search Console and disavow them.


There are plenty of examples out there, just pay attention to the variables I listed above to determine how bad a link really is.

But in general, be aware of links coming from any of these resources...

• Link Networks
• Footer Links
• Blogrolls & Other Blocks of Links
• Site-Wide Links
• Blog Comments
• Forum Profile Links & Signatures
• Web Directory Links
• Article Directory Links
• Anchor Text Distribution

I am not stating that every single link coming from any of these resources is bad. But these are by far the ones that lift all sorts of red flags for me.

Hope this helps,

Cheers!

Click to expand...