How to improve adwords' landing page experience?

T

tycoon7

Newbie

Jun 30, 2012

10

0

• Feb 20, 2017

• #1

I am working on improve my Quality Score.My expected click through rate and ad relevance are above average.

But landing page experience is average or below average, how can i improve it?

 

J

Jason Bradbury

Power Member

Oct 18, 2016

669

89

• Feb 20, 2017

• #2

Is it extremely relevant to your ad?

 

T

tycoon7

Newbie

Jun 30, 2012

10

0

• Feb 20, 2017
• Thread Starter Thread Starter

• #3

Jason Bradbury said:

Is it extremely relevant to your ad?

Click to expand...

Jason, yes. It's exactly what people are looking for. Example they search 'women black jeans' and i show them page with black jeans for women

 

nes22

Junior Member

Feb 23, 2016

101

18

• Feb 20, 2017

• #4

Lower the return to serp rate.

 

kickthat

Power Member

Sep 18, 2014

755

1,110

• Feb 20, 2017

• #5

Follow the suggestions that Google provide.

https://support.google.com/adwords/answer/2404197?co=ADWORDS.IsAWNCustomer=false&hl=en

If you're still at a loss, check out the landing pages for some high performing competitors and test similar pages.

 

ThopHayt

Elite Member

Jul 25, 2011

7,012

2,864

• Feb 22, 2017

• #6

Are the keywords you're targeting actually ON your landing page? And what is your speed score?

-ThopHayt