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How to impress potential clients before they even meet you!

Discussion in 'Offline Marketing' started by Ysrayl, Apr 27, 2014.

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  1. Ysrayl

    Ysrayl Registered Member

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    First off, I just want to thank the entire BHW community for sharing their ideas here. My life has changed so much for the better and it is all thanks to BHW.

    **************************************************

    For the past 5 months, I've been working on a direct mail piece with a 9-page sales letter. The goal of the piece is to educate the prospect on:

    1. How lucrative having an active web presence is

    2. How use of the Yellow Pages has been a constant downward spiral for 10 years (including charts from Google Ngram and Google insights)

    3. How Yellow Pages insanely overcharges for advertising while also working with your competitors

    4. People are becoming more and more dependent on the internet to find products or services


    I really want to execute the most lucrative campaign possible. I have video testimonials from trustworthy-looking, well-spoken white people (a couple even have British accents >.<).

    I plan on buying YouTube views, twitter followers, and FB likes & ratings for more social proof.

    I'm trying to find other ways to extract doubt from my sales copy. I've considered doing quotes from the testimonials along with a case study. I'm not sure which is the best route to go.

    My question is this:

    What else can I do on my website or in the sales copy to extract doubt and impress my prospective clients?

    I look forward to hearing from you all.

    Ysrayl
     
  2. auxiliarus

    auxiliarus Regular Member

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    Don't sound like a trash-talker and be special/unique.
     
  3. Ysrayl

    Ysrayl Registered Member

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    A rich and telling little nugget of advice...
     
  4. Trepanated

    Trepanated Supreme Member

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    You mentioned 4 goals, but what is the action you are trying to get from the prospect?

    Is it to visit your site or is the mail a prelim to a phone call from you, or something else?
     
  5. 92booba

    92booba Newbie

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    why do you even have to impress the client ? what if you make them impress you before you choose them
     
  6. Ysrayl

    Ysrayl Registered Member

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    Yes, that comes after me impressing them. It's like gaming bitches. There needs to be mutual attraction to embark on a relationship.

    What you propose is akin to approaching an attractive woman and jumping straight to false disqualifying her before even demonstrating higher value and getting her hooked.

    Boy, stop.

    Ysrayl
     
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  7. Ysrayl

    Ysrayl Registered Member

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    Call to action would be an 800 number forwarded to my private mobile phone; I want them to call to set up a time to meet face to face.
     
  8. procam

    procam Senior Member

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    Properly formatted paragraphs, grammar and a letter head that links to your company website. Never advertise to them, that's biggest mistake ever..
     
  9. jinsandy

    jinsandy Regular Member

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    i trust an agency more if they claim to have worked for various companies... that way it lets me see what level of work they can really execute.
     
  10. netmoney1

    netmoney1 Executive VIP

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    Ok, a few things...

    #1. If you think approaching a potential client (one that is going to spend money with you) the same way you would some STD infested bar rat bitch then you have a lot to learn.

    #2. The average business owner is MUCH smarter than you think - they can read right through the bullshit.

    #3. Your steps #1 - 4 above is "good info" that you are providing to the business. That is the approach you should be taking - give them something of value - don't try to sell them.

    #4. Take that info and create a eBook - "Why Yellow Page Advertising is Costing Your Business Money" - something like that. Set up a lander on your site and direct your traffic there. Collect their email, name and phone number. Get them on an auto-responder. Give them the eBook after they submit. The next day hit them with a "I hope you liked the information - do you have any questions" email...then two days later drop them with another email with "another GREAT tip that they HAVE to read" - and direct them to a link to download it. Use click tracking - and once they click that download link get them on the phone - and close them.

    Good luck.
     
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  11. Alinea

    Alinea Junior Member

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    I wouldn't trust you if you buy views/followers/fans. That just tells me you're shady, you have something to hide and your results aren't true. I'd worry about what you'd be doing behind the scenes, and if I have to worry about that, you're out.

    There are lots of great marketing firms that don't care about those numbers. They have 100, 200, maybe 300 fans or followers. Client roster and results (most importantly) can speak for themselves. Unless you're claiming to be a big hotshot industry blogger or something, who cares. You'll look bad anyway since those fans you bought don't do anything.

    The best way to get rid of doubt is to address possible objections up front in your copy and also have a FAQ. Just be honest. That's how you gain trust.
     
  12. sadekjake

    sadekjake Jr. VIP Jr. VIP Premium Member

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    For the types of clients you are targeting, I would suggest you get a few posts on authority sites like digitaljournal.com, examiner.com, etc (available on the BST) and refer to these as press for your service. Additionally, get press releases done.
     
  13. Ysrayl

    Ysrayl Registered Member

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    Thank you so much. This is the type of advice I need.
     
  14. Ysrayl

    Ysrayl Registered Member

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    You wouldn't know I bought followers or likes. It's not like I'm gonna have 10k likes with no likes or comments on my posts.

    Address possible objections? I guess I should have mentioned that I'm not an idiot...
     
  15. Ysrayl

    Ysrayl Registered Member

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    #1. I don't go to bars. And something tells me you aren't very persuasive in your face-to-face interactions with prospects.

    #2. I am MUCH smarter than YOU think.

    Netmoney, you may have these lil offline padawans fooled, but I can see that you don't really know shit about direct-response advertising. And that's real.

    Your threads are good at getting the squires riled up, but I can see that you're either withholding valuable knowledge, or you do not possess it.

    Good luck.
     
  16. srb888

    srb888 Elite Member

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    A 9-Page sales letter you said?!

    Write a short one that will make then rush to you first thing in the morning. If you're successful in that, then you'll have plenty of time to read them the other 8 pages in person! lol.

    The idea is to make them have the urge to jump out of the window immediately after reading the first few lines -- and catch you before you leave the town by the next available train, even if they break a limb or two in the process. lol. Btw, don't make the copy so bad that they will still wish to jump out of that window as if there is nothing left for them to live for after reading it. :)

    Good Luck!
     
  17. infoasian

    infoasian Supreme Member

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    Fit that 9 page sales letter into 1 page max.
     
  18. Ysrayl

    Ysrayl Registered Member

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    My 9 pages are fine. Stop giving me bad advice. When did you test long copy vs short copy for internet marketing services?
     
  19. srb888

    srb888 Elite Member

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    That's your word only. We don't know... :).

    Why do you think it is a bad advice? It's an opinion, take it or leave it. And I know about the types of copywriting... No need to get hyper.
     
  20. Duffers5000

    Duffers5000 Elite Member

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    What companies are you approaching ? I dont know anyone that would look at a nine page salesletter. A nine page targeted proposal after a consultation maybe but you havent specified that.

    I have plenty of advice but it looks like you just opened the thread to be a big man and trash talk. Good for you if that boosts your ego but if you wanted to be taken serious you should take on board the advice that you asked for.
     
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