Thanks for the share. I've read your whole post on this
1. If I am silo-ing my site, how do I add blog section later? Should the url be
Code:
mysite.com/best-keyword/blog or mysite.com/blog ?
2. Also, if my domain name already has keywords that I am targeting, is it okay to include it on the page url? example:
Code:
hellkitchen.com/kitchen-knife
3. Does the keyword arrangement affect the effectiveness of our on-page SEO? For example, I am targetting "Best Kitchen Knife" but the keyword on the title is set as "The Knife That Suits Your Kitchen Best"
4. I am targetting local audience for my website. The thing is, the keywords that I gathered are mix of english and non-english terms. How do you come around this? Can I insert the non-english keywords in an english article? Or is it even possible to write english article for english keywords and non-english article for the non-english keywords under one silo?
1. mysite.com/blog
2. In some cases. hellkitchen.com/kitchen-knives/ would be ok if you're listing multiple knives. Not "kitchen-knife" though. My criteria for the URL is just to make it look clean, logical and professional. If it looks good, then it's fine. If it looks stupid, change it.
3. Don't use un-optimized titles like that for your pillar articles. They're fine for support article where you aren't targeting your phrase, but just want to build topical relevance. "The Knife That Suits Your Kitchen Best" is a 3 for relevance for the keyword "best kitchen knife" instead of "Best Kitchen Knife: Our Top 10 Reviews" which is a 1, or "Best Kitchen Knives Reviewed, which is a strong 2.
4. No, don't mix english and non-english. Choose 1 target country and language for your site. If I were doing multiple languages I would use sub-domains, like en.myshavers.com, fr.myshavers.com and let people select the language.
Thankyou for this. 1) On a 'bricks and mortar' business website, where would you put the about/contact/t&c's pages, any specifics worth thinking about?
2) How do you feel about linking between all of the articles in a silo (i.e. all of the Braun articles linking to all of the other Braun articles).
1. In the footer.
2. That's what you do in a silo. All articles will link to all articles through the secondary menu, but you also link to at least 1 other article in the silo contextually. The simplest way to manage it is just a->b->c->d->a, so you every article in the silo has at least 1 contextual link.
Just one more question. This is related to pillar articles. How do you set the the url for a pillar article?
Say I'm doing one for best golf clubs. It's a massive 3k word article and my site revolves just around golf clubs. Can you actually silo this???
should i just do. .. golfarena.com/best-golf-clubs <--- This wouldn't be part of a silo.
or golfarena.com/golf-clubs/best-golf-club <--- tis mention it twice so i'm worried about penalty. Thanks!
Siloing isn't about using multiple keywords in your URL. It's about segmenting your site into logical topics in 2 ways.
1. physical directory siloing, through your url structure
2. virtual siloing, through internal links/menus
Don't over-think it. It's only a way to help google understand the topics of your site. You're just making it easy for their spider.
Golf clubs is one silo. If your entire site is only about golf clubs, then you don't need to do anything. There's only 1 topic.
If I have a box full of cards about golf clubs, then do I need to sort that box out?
What about if the box is full of cards about golf clubs, golf shoes, golf jumpers, golf balls and golfing courses? If the cards are then just mixed up in 1 box it's a mess. I need to sort them into each topic otherwise you won't understand my box. You'll just see a big mix of golf cards.
Re-read the whole thread. Everything is covered.
I've said multiple times you don't ever have urls like that.
golfarena.com/clubs is all you need, and that page IS your best golf club page. Your *title* should be Best Golf Clubs, you don't need your url to be golfarena/golf-clubs/more-golf-clubs/lets-have-more-golf-clubs/best-ever-bestest-best-best-best-golf-clubs/best-clubs !
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