You get traffic to it the same way you do for your other sites and blogs. Lots of relevant backlinks and correctly keywording the articles to get visitors the SEO way, or the 'mass traffic' methods. The BHW search button can give you details on the following:
1) Creative backlinks from the 'Big 8' mass traffic sites like eBay (about me page) or Yahoo Answers, Craigslist, youtube (watermark videos with the url, wikipedia (edit a relevant page, include the article url as a resource), etc.
2) set up a RSS link pointing to your articles
3) Write a press release (which could be just a rewritten version), PRs get ranked higher than other entries for your keywords
4) Social Bookmarking submissions via Digg, Reddit, Stumbleupon, etc
5) Use the torrent system to put the url in uploaded items, and related methods
6) MassSubmit the direct link or RSS feed through manual or automatic submitters and pinging systems
7) 'Junk' methods are one more option if you are creative in how you tweak them (traffic exchanges, forums, et al)