How to go about doing SEO for my e-commerce store

Hey everybody, I am launching my first e-com store(Shopify) in two weeks and I plan to build 2 more within the next 10 months. I am trying to get every part right and I just started to learn about SEO. I have read MOZ's guide and a couple nice thread from this very forum. I still have a couple of questions and it would be awesome if anyone could give me the answers I am looking for.

First off I would like to say that I understand on page SEO, it is pretty straightforward; KW placement, load speed, meta description, image description, etc, etc. I also found the ''How To Perform An SEO Audit Like a Pro - A Step by Step Guide'' thread on this forum, so as far as on-page SEO and auditing goes, I think I am in business.

Now for the things I am not too sure of :

Keyword Research: I have used kwfinder.com(free version) and I came up with around 30 KW with a competition score of 21 to 49(most being from 25 to 33). All of these KW have a good monthly search volume(3k up to 10k), some have 50-60k but they are too broad and competitive to be worth the hassle IMO. I would like to dig deeper and find more KW including long-tailed KW.

1-So what would be a good tool for me? I don't plan on becoming an SEO professional, all I want is to be able to do an in-depth KW search and have data on my site and my competitor's site. Therefore I would like something with a low price tag or free if possible. You guys let me know how much I need to spend to get something decent. Or is it just better to find someone who's good at it? How much should I expect to pay for quality in depth KW search?

Now for the second part of my question; I have read a ton of thread and article about black hat and white hat techniques. But I am still unsure if I should buy links for my site(would be high-quality links from this forum). I would like to keep it for years and eventually sell it. Longevity is important to me, it could bring long term sales and increase the resell value of my store.

2- So should I buy links? If so how should I go about it to minimize the risks?


Thank you for reading my questions, if you could give me your input I would be very glad, you can also suggest threads, blogs, and books on the subject.

My way
Create Blog in Shopify Then write a topic or review the product and put the product link in the article or review , This will ensure that the search results are released, but after the next steps :
1 - Focus on the keywords in the article with low competition .
2 - Build external links for high-quality article .
...

If you are new in SEO so hire someone to do this....

Some experts think- Content is the King and Keyword is the queen for SEO.

First, you need to select a perfect keyword and find exact LSI keywords as well. This may be ensured what you are doing right now and how will be the ultimate result in the future.

manually Search on Google and See the Total result on these keywords. How many keywords volume and the competitive keyword you should choose will depend on your Budget for the Websites. People who targetted high volume keyword invest a large amount for ranking. And if you can't rank you will lose your investment. So keyword is important.

Keyword Everywhere, chrome extension can show you the competition and Serch volume. LSI Graph is an online based website can help you find your LSI keywords which will be in the secondary target.


The only one way to get an idea about your project and budget. Track your competitors who already ranked with these keywords.


And for the paid link building I would like to offer you to hire someone SEO experts who can naturally build link for your website. Google doesn't like the huge linking at a time and quick ranking. Some of the paid service you finding legit but there can be little risk for the spammy link. you need to be always aware when buying any service for your investment otherwise all spoils.

So it always better to consult with someone experts and monitor properly over your E-commerce website.


I will be really happy if I can help. Feel free anytime!

Do some unique things but if you want to make Shopify website so you should do paid advertisement

Can someone put me through on SEO

In my opinion, a good start would be to:

Write some informational blog articles with internal links to your product pages to increase relevance and transfer authority/juice to your product pages.
Then, if possible, start out with social shares and local citations. These are very safe links.
Wait at least a couple months before doing real/strong link building.
Then you can build good links to your homepage and blog articles, such as guest post outreach, authority sites (such as medium or similar sites), and use lower quality links, such as coupon links, sites like kit, forum links, web 2.0, blog comments, etc to fix your anchor cloud and diversify. Some of these can be strong, and some of these can be built to product pages, but go slowly for at least a few months. You should rarely build exact match anchors. Do a lot of brand, raw url, and LSI anchors. You don't necessarily have to pay money for these, but you have to spend either time or money, and time is money. Although some of the stronger links are hard to obtain unless you're a proven authority on your niche, i.e. they actually want your content. Paying can sometimes be a way around this.

Your actual product pages probably won't rank very well for a long while, so you probably want to focus on long-tails on your articles.

If you feel you need a keyword research tool, either use the small allowance kwfinder gives to free accounts each day, or purchase kwfinder or longtail pro.

Soucha said:

In my opinion, a good start would be to:

Write some informational blog articles with internal links to your product pages to increase relevance and transfer authority/juice to your product pages.
Then, if possible, start out with social shares and local citations. These are very safe links.
Wait at least a couple months before doing real/strong link building.
Then you can build good links to your homepage and blog articles, such as guest post outreach, authority sites (such as medium or similar sites), and use lower quality links, such as coupon links, sites like kit, forum links, web 2.0, blog comments, etc to fix your anchor cloud and diversify. Some of these can be strong, and some of these can be built to product pages, but go slowly for at least a few months. You should rarely build exact match anchors. Do a lot of brand, raw url, and LSI anchors. You don't necessarily have to pay money for these, but you have to spend either time or money, and time is money. Although some of the stronger links are hard to obtain unless you're a proven authority on your niche, i.e. they actually want your content. Paying can sometimes be a way around this.

Your actual product pages probably won't rank very well for a long while, so you probably want to focus on long-tails on your articles.

If you feel you need a keyword research tool, either use the small allowance kwfinder gives to free accounts each day, or purchase kwfinder or longtail pro.

Click to expand...

Thanks for the input, I looked at the marketplace and I feel it would just be better to pay 70$ to get an in-depth keyword search from a pro. I only have to that once anyway. Do you feel buying links here is a gamble?

Soucha said:

In my opinion, a good start would be to:

Write some informational blog articles with internal links to your product pages to increase relevance and transfer authority/juice to your product pages.
Then, if possible, start out with social shares and local citations. These are very safe links.
Wait at least a couple months before doing real/strong link building.
Then you can build good links to your homepage and blog articles, such as guest post outreach, authority sites (such as medium or similar sites), and use lower quality links, such as coupon links, sites like kit, forum links, web 2.0, blog comments, etc to fix your anchor cloud and diversify. Some of these can be strong, and some of these can be built to product pages, but go slowly for at least a few months. You should rarely build exact match anchors. Do a lot of brand, raw url, and LSI anchors. You don't necessarily have to pay money for these, but you have to spend either time or money, and time is money. Although some of the stronger links are hard to obtain unless you're a proven authority on your niche, i.e. they actually want your content. Paying can sometimes be a way around this.

Your actual product pages probably won't rank very well for a long while, so you probably want to focus on long-tails on your articles.

If you feel you need a keyword research tool, either use the small allowance kwfinder gives to free accounts each day, or purchase kwfinder or longtail pro.

Click to expand...

much Helpful Suggestion. Thanks for sharing!