how to give free reports to clients???? help

how to give free reports to clients????

I have seen almost every SEO company website gives free SEO report to clients.

Can you guide me what do they really show in a report to the client?
How can I give report to my clients which software should i use?

Do guide me in detail its my first project Thanks.

This one looks like a very helpful topic. I'd like to know too.

It's all about the pretty pdfs files!

What do you think your client would want to see?

A report should cover this;

What you can do for the business, don't go on about how you can build the best backlinks in the world but tell them that you CAN improve traffic by 45% and help conversions improve on a large scale

Tell them why they need you, don't go all SEO tech head but break things down and make things easy to understand - Before you give a report get someone who isn't a SEO to read it through, if they don't understand it then you need to rewrite it

NEVER tell them that they should make a change without telling them WHY they should change

Tell them the powers of social media and tell them how and WHY the service you provide will improve ROI

Never look at things in a negative, always go for things look good but could improve with your help

You are very right thanks for the info.

But Suppose the site is old and the customer has used some old companies who already did SEO to his site. now i want him/her to try my service.

What should i show him?

I would suggest you use this website: http://www.myseotool.com/

(not mine, not working with them)

1. 30 days free
2. Reports
3. Looks easy enough for clients to understand

Good luck!

idea just wat i got in my mind :

put a submit box with email id and url box

and when u get the email id and url .. run it with IBP ( use cracked version )

IBP gives very good optimization report BTW

take report in word put your site in head and send with affillate link in betweens

voila

u can try it just for a test..

but i dunno how sever side reports generated by few sites l

I consider the "free report" more of a proposal.

For me the report usually summarizes a fairly quick analysis I do on any client's site.

I look at the following:

-Google Analytics Data (if available)
-Top Keywords and where they currently rank for them
-General layout of webpage, content currently being published
-Backlink profile (I don't share this with them, but it gives you an idea of what you're working with).

To summarize what I look for above:

-Google Analytic's Data: Here I focus on their current incoming organic traffic, what keywords is bringing in that traffic, what pages on their site are converting the best/worse, where I can improve those statistics. Usually I plop in a few small graphs with some goals I have for them - use data from past projects to project out what you might be able to accomplish.

-Keywords: General ranking, who the main competitors are, what keywords the are focusing on vs. what I think they should focus on. How keyword dense their website is.

General Website tips: Just using my general web design knowledge I take a look at all their conversion points and offer up some nice multi-variate tests that I would consider running, as well as what changes I would propose to test out. (Drop the word multi-variate and you look like a genius in most cases )

Content: I look at their top content pages, what kind of content they are writing, whether they maintain a blog, whether they maintain any microsites as well as how often they update.

I try to summarize all this information in less than 2-3 pages. Before I even write a proposal I also try to get the client on the phone. I make sure I'm not turning this into a "pitch" call persay, I just ask a whole ton of questions about their business. It gives me a nice idea of where their strengths lie, and what might work for them when it comes to IM.

Usually that's one of the first times they've had a web designer or SEO really eager to hear about their business and learn about what they do for a living before I give my pitch (to earn MY living).

EDIT: Rereading the threads above it looks like you are looking for a quick way to provide a free report to leads correct? My process may be a bit more indepth, but getting that "personal touch" turns more than 90% of my leads to clients. Granted I waste my time on that 10%, but you always end up learning something along the way.