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How to give a Site a New Layout without Hurting SERPS?

Discussion in 'Black Hat SEO' started by charmingkiddo, Sep 12, 2010.

  1. charmingkiddo

    charmingkiddo Newbie

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    Just started a job at a new company that makes carpet cleaning equipment.

    Currently they rank #1 on Google for many of their (very competitive) keywords

    the problem is that their website looks like it was designed by a 12 year old with downs syndrome

    There is no copy to speak of on the main page - not even sure how it is ranking.

    What steps can I take to ensure I don't lose google cred while overhauling the site? Is it safe to replace their crappy huge javascript menu with a CSS one?

    Can I add a few paragraphs to the main page?

    Obviously I wont change any of the file structure and will leave all the titles alone - but what else should I be wary of?
     
  2. JetoSan

    JetoSan Newbie

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    Huge thing is CMS overhauls. Just dont do it unless its life or death
     
  3. jacobs

    jacobs Power Member

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    Home Page:
    How about creating a subfolder then just redirect the index page?
     
  4. aznxmtg

    aznxmtg Regular Member

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    I did some onpage seo, the site didn't come back into ranking until 2-3 weeks later. It seems to rank better, but it looks like it is dropping.

    Why fix something that is not broken?
     
  5. mccullum

    mccullum Power Member

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    i think you can go ahead and change the layout.just make sure the links are intact.As for how it ranks,i think it has to do with the site age.its old,isn't it?
     
  6. partymarty4870

    partymarty4870 Elite Member

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    cloak
     
  7. charmingkiddo

    charmingkiddo Newbie

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    yeah like 10 years old maybe more