How to get visibility in Google Discover?

Hey everyone,

I run a small website that publish articles about pets. I have read some great things about Google Discover and the potential traffic it can bring to publishers (Condé Nast reported up to 20% of traffic coming from Discover in the US, at a certain point).

I am currently trying to get indexed and after reading Google guidelines and a Ahrefs guide, I have made many optimizations to my site: structured data, creating an author page, fixing image size and publishing date... so far, it's not working.

I feel the lack of a knowledge graph for my business may affect my chances. I'm currently building a GMB page to fix this. Do you have other recommendations or success stories of your own experiments with Discover?

Here is a link to an article that I had hoped to see in Discover, in case you can see things that I missed:
https://www.lebernard.ca/teletravail-chien-guide-survie/. Obviously, I'm not expecting feedback on the quality of the content since it's in French more if you see anything from a technical perspective that doesn't work.

Thanks a lot for your help!

Charles

Google Discover is, essentially, Google’s take on the popular social media feed.
The feed, which is based on a user’s browser history indicated interests, and machine learning marks a new phase in Google search – one that doesn’t actually require any searching on the user’s part.
Google Discover represents a major shift in how people use the search engine. Mainly, users no longer have to rely on their own search queries to find the topics most relevant to them.
As always, a focus on creating high-quality content that addresses the needs of your readers is crucial to surfacing content in Discover. But in addition to quality, you’ll need to focus on garnering engagement for your content.
In its announcement, Google pointed out that users would be seeing more images and fresh visual content in the Discover feed. This means for content to surface, it should include high-quality images and be translated to video when possible.
For your best bet at being pulled into user’s Discover feeds, you’ll want to focus on creating a mix of content.
Using social media feeds as a model, another key factor we can take away is the emphasis they place on the trustworthiness of a source.

Focus on generating a variety of content to increase the chances of being included in users' Discover feeds. Google also announced that they will be concentrating on both fresh, newsworthy content and evergreen content. Make sure you have space in your editorial calendar for maintaining any information.