Hi I created an online store for women's jewellery, phone cases and wallets etc I am advertising through Adwords and Facebook, I create ads direct to the prodcut page not home page I have spent almost $200 but still not able to get a single sale Any Advice Please
Did you targeted the right keywords and did you targeted right country? Its because either the traffic is not targeted, or may be the landing page is too bad, or clients cannot understand it, If you can add your website, may be one of the expert here can able to guide you through, there will be someone who can help you out.
You need to earn their trust first. As devtheworld said, feel free to share the link - maybe we can help you out.
It is very hard to make an assessment without having seen the domain in question but here are some general ideas as to what the problem might be: 1. Do you have ssl in your shop's checkout system? These days a lot of people actually look for that. 2. Your website might not be userfriendly. Send the link to some friends and ask them to "buy" a product on there for testing purposes. Ask them whether they thought it was easy to order or not. 3. How is your traffic targeted? Do you target specific age groups and countries? Obviously the only country that would convert well would be the one your shop is actually based in. There are some age groups that can convert badly, mainly the younger ones, as they do not have credit cards to pay online yet. As Fero pointed out earlier, you should check the bounce rate and other stats from Analytics. This will tell you a great deal about whether people actually like your shop or leave almost immediately. Also create targets in analytics as well as the steps. If people leave at a certain step during the order process you will be able to see it through that. This is very valueable information as often there are steps that people are not comfortable with or that they find confusing. If you find such a step in the order process you will have to optimize it. If you post the Url I might be able to give you more specific advice but without it it's just not possible.
Absolutely great first post, I wish kind people like you join the bhw and share more benefitable posts.
I will suggest you to do as followings. a) Research on Your Competitors, Identify your audience and target market, You don't need to target all the world, unless you have millions to waste. b) Look on your audience (age), demographics, interest and gender (facebook metrices) c) For Adwords, look on campaign schedules d) Target specific locations with customized ad designs for your audience, better if you can do A/B ads and landing page testing. e) Add Site Link extensions, Call No, and address details in your ad, Your ad will look more professional and you can gain better audience trust. f) Search around your competitors, what they are doing, dont overpay for certain keywords, target the right keyword, as every relevant keyword is not a buying keyword g) Play with Analytics, see what keyword is driving sales for you, which one is giving you good bounce rate and which one isn't, who comes within 30 days etc. h) Hire a professional, save your time & costs.
