To drive traffic to your website with Facebook ads while keeping CPC low, consider optimizing your targeting to reach your ideal audience, creating compelling ad creatives with eye-catching visuals and engaging copy, and conducting A/B testing to find the best-performing formats. Please make sure your landing pages are fast and mobile-friendly, use lookalike audiences to target new users similar to your existing customers, and start with a comfortable budget while using automatic bidding. Regularly monitor performance metrics and adjust your strategies accordingly, and engage with users by retargeting those who interacted with your ads. These tips can help maximize traffic while managing costs! Hope you find a solution.