How to get higher conversion rates?

I would suggest you to keep a track on buyer personas. You can use surveys to gather information about your target audience and understand their behavior, preferences, pain points and needs. Also, it will be great if you can analyze your website traffic data and identify the sources of high-quality leads. This will help you to focus on those channels and optimize your marketing efforts accordingly. I hope this helps.
 
focus on user experience. You should make your content and UI better or provide more information for them to decide
 
What do you need to do to get higher conversion rates?

Impossible to say without knowing your current strategy or what you're currently offering. But you gotta know your audience and give them exactly what they're looking for. That's the key.
 
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