How To Get A Ranking Boost When Updating Website Content

I recently stumbled upon an interesting article about the use of Google's freshness factor when updating website content.

I thought some of you might find this interesting. Article: https://www.authorityhacker.com/google-freshness/

Summary:

• This works only for already ranking content that has a bit of traction in Google
• Google is biased to give more exposure to fresh content
• This is a big part of why updating old content has become an almost hotter strategy than publishing new content in 2018 (I found this particularly interesting)
• There's one issue though: On most people’s websites, when you update content, it’s almost invisible
• If the publish date displayed on the front end of your site is still the original publish date of your post, you will NOT get the full ranking boost you deserve.
• Google uses publish data despite regular updates
• The guys tested the Last Modified Info plugin and describe their settings in the article
• Result: a massive freshness ranking boost (see screenshots)

I'll definitley try this out. What about you?

Messing with the date, is that it?

So year 2000