How to format Pinterest description

Hy!

I've seen some cool looking pinterest boards ,where the pins description are looks like very well.
I think something like this:

(if the image does not work, here is the imagelink: http://imgur.com/a/xttVW )

How is it possible to make something similiar?

Ooh, anoter question:
There is a "Make it" button too on this picture.
How can I make a button like that?

Thank You!

Use rich pins, you will need to enable this feature on your website. If you are using WP, then install a plug in which will do the job, then pass through rich pins validator